IR @ Goa University

Browsing by Author "Chang, L."

Browsing by Author "Chang, L."

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  • An Examination of Factors influencing attitude towards tourism in Goa 
    D'Mello, C.; Chang, L.; Kamat, K.; Scaglione, M.; Weiermair, K.; Subhash, K.B. (20. Asia Pacific Tourism Association Conf. Proc., Dept. Tourism Management, Dong-A University, Busan, Korea. 2014; 557-568.)
    To strategically utilize resources to minimize the negative impacts of tourism and increasing the social support for tourism development, the present study examined the residents of six talukas of North Goa by using the ...
  • Importance - Performance Analysis of Entertainment Industry 
    Castanha, J.; Subhash, K.B.; Chang, L.; Ganef, J.P. (Marketing Management: Innovations and Strategies, Ed by: Muraleedharan, K. P. Broadway Publishing House, Goa. 2017; 15-45.)
    In this paper an attempt was made to assess the service quality aspects of the Indian entertainment industry among the customers of Direct to Home (DTH) and Cable Television Services (CTS) in the state of Goa. Result ...
  • Importance - performance analysis of telecommunication industry 
    Gaonkar, D.N.; Castanha, J.; Subhash, K.B.; Chang, L.; Chen, R. (Proc. of the 6. Int. Seminar and Conf. on Learning Organisation (ISCLO-2018), Ed. by: Puspita Kencana Sari, Dini Wahjoe Hapsari, Grisna Anggadwita and Erni Martini. Telkom University, Bandung, Indonesia. 2018; 29-43.)
    Customer satisfaction helps to retain the customer which leads to success of the business. In this paper, attempt was made to measure the satisfaction level of the customers using services provided by the mobile network ...