IR @ Goa University

Browsing by Author "Quintal, S.S."

Browsing by Author "Quintal, S.S."

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  • Quintal, S.S.; Reddy, Y.V. (Amity Journal of Marketing. 2(1); 2017; 36-48.)
    Making customers happy should be retailers’ first priority. The concept about the satisfaction and delight is made clear in this paper through different models and theories. Neither one should get confused with satisfy and ...