IR @ Goa University

Browsing by Author "Radhamani, D."

Browsing by Author "Radhamani, D."

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  • Children's interest in TV advertisements and their TV viewing behaviour 
    Radhamani, D.; AnjanaRaju, G. (Indian Journal of Marketing. 46(5); 2016; 55-66.)
    Television today is the most powerful media used to convey all types of messages. It is found in every home, whether upper, middle, or low class of society. Television viewing is quite common these days. Children today ...
  • Children's interest in viewing T.V. advertisements: Area, age and gender analysis 
    Radhamani, D.; AnjanaRaju, G. (International Journal of Business and Administration Research Review. 1(1); 2016; 253-258.)
    This study was undertaken to analyse children's interest in viewing advertisements. An attempt has been made to find out what are the factors that influence children in watching advertisements, what are the reasons for ...
  • Children's preferences towards branded and unbranded food products in the state of Goa 
    Radhamani, D.; AnjanaRaju, G. (International Journal of Multifaceted and Multilingual Studies. 3(5); 2016; 7pp.)
    The health of children in many countries is under threat from obesity. Though there are a number of factors that contribute to increase in childhood obesity a major cause has been increase in consumption of energy dense ...
  • Food Preferences of Children in Goa 
    Radhamani, D.; AnjanaRaju, G. (Global Journal for Research Analysis. 5(7); 2016; 283-284.)
    The food and drinks preferred by children in the state of Goa are examined. A two stage factor analysis was computed on 28 variables to arrive at the result. It was found that children liked to consume branded eatables, ...
  • Impact of various factors on children's fast food consumption in Goa 
    Radhamani, D.; AnjanaRaju, G. (International Journal of Management and Social Science Research Review. 1(16); 2015; 553-556.)
    The objective of this study is to examine the impact of various factors on consumption of fastfood among children in the age group of 6-12 years. The sample size was 1000 children from various schools in urban and rural ...
  • Influence of T.V advertisements on children's food and beverage preferences: A study from Goa 
    Radhamani, D.; AnjanaRaju, G. (Global Journal for Research Analysis. 4(11); 2015; 6-8.)
    This study was conducted to examine the influence of T.V advertising on food and beverage preferences of children in urban and rural areas of Goa. A sample of 1000 children of 6-12 years of age across Goa was selected. It ...
  • Parental regulation of children's T.V. viewing behaviour 
    Radhamani, D.; AnjanaRaju, G. (Splint International Journal of Professionals. 2(9); 2015; 75-82.)
    Parents play a major role in children acquiring consumer knowledge and skills through parent - child communication, training and modelling (Ward, Wackman and Wartella 1977). Parents can teach children about T.V advertising ...