The substitution of small retail stores by the large stores has been a topic of debate among academics, practitioners, retailers and general public, especially in the context of foreign firms entering emerging markets such ...

China started its market oriented reform process in 1978. Reforms have covered all major sectors of the economy including agriculture, industry, finance, international trade and investment. The major characteristics of ...

Brand positioning is finding a vacant space by differentiating from the competitors' products. This position will be normally attractive to a given market segment in terms of the benefits sought, price, or some feature of ...

The study examines the moderating role of educational qualifications in Psychological Contract Breach (PCB) and job outcomes. Using One-way ANOVA, the study examines the effect of different levels of educational qualifications ...

The current study is focused on one of the fastest growing industries in India, namely the IT industry. Gender is an important demographic variable and therefore could potentially be highly influential in relation to ...

Objective: The study explored students' expectations and perceptions towards the Tourism and Hospitality Internship program by evaluating the pre-internship expectations and post-internship experience. The significance of ...