IR @ Goa University

Browsing by Author "Quintal, S."

Browsing by Author "Quintal, S."

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  • Is impulse buying a consumer's tendency in the state of Goa? 
    Quintal, S.; Poornima, B.G.; Reddy, Y.V. (Management Today. 7(2); 2017; 68-74.)
    Every consumer ends up purchasing extra items which are never thought of purchasing before entering the store. Most of the time a consumer ends up buying unplanned items from the retail store. This unplanned buying behavior ...