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Effects of Message Framing, Consumer Social Responsibility and Brand Reputation on Customers’ Willingness To Pay in Cause Related Marketing

Pinto, R.M.O. (Goa University, 2016)

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Author
- Mekoth, N. (1)
- Pinto, R.M.O. (1)
Document Type
- Thesis (1)
Date Issued
- 2016 (1)
Has File(s)
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