Investor sentiment influences financial markets beyond fundamental factors. Understanding the extent of this influence on market returns is crucial for stakeholders to make informed decisions. The study analyzed the impact ...

Drawn upon the Elaboration Likelihood Model (ELM) and Social Identity Theory (SIT), this research aims to find interrelatedness between social media brand engagement (SMBE) and customer-based brand equity (CBBE), which is ...

Crude oil is considered as a major resource of any developing country it may be either Oil importing or exporting countries. The present study examines the relationship between the Exchange rate, Crude oil and Stock market ...

Liquidity measures an investor's ability to sell an asset quickly and at a reasonable price. The primary objective of the study is to quantify the effect of the launch of single stock futures (SSF) on the underlying liquidity ...