Indrawati; Ardhana, W.; Castanha, J.
(Digital Economy for Customer Benefit and Business Fairness. Proc. Int. Conf. on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, 9-10 Oct 2019. Ed. by: Grisna Anggadwita and Erni Martini. 2020; 85-90.)
The present study aimed to examine the effect of social media communication on brand awareness. The data were collected from 400 valid respondents in Indonesia by using a purposive sampling technique. The data were analyzed ...