IR @ Goa University

Browsing Goa Business School by Author "Ardhana, W."

Browsing Goa Business School by Author "Ardhana, W."

Sort by: Order: Results:

  • Indrawati; Ardhana, W.; Castanha, J. (Digital Economy for Customer Benefit and Business Fairness. Proc. Int. Conf. on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, 9-10 Oct 2019. Ed. by: Grisna Anggadwita and Erni Martini. 2020; 85-90.)
    The present study aimed to examine the effect of social media communication on brand awareness. The data were collected from 400 valid respondents in Indonesia by using a purposive sampling technique. The data were analyzed ...

Search IR

Advanced Search


My Account