This paper aims to find out whether superior autonomy at boundary spanning levels in service organizations results in better market orientation and performance and whether autonomy and decentralization, though conceptually ...

The research study is an attempt to understand how customer orientation happens in an organization particularly with reference to the role of front line. Critical Incident Technique was employed to collect stories of ...

There is no consensus among researchers on the definition and measurement practices of Organizational Performance. Some suggest that it is best left as a conceptually rather than empirically relevant construct.