IR @ Goa University

Browsing Goa Business School by Author "Castanha, J."

Browsing Goa Business School by Author "Castanha, J."

Sort by: Order: Results:

  • Behavior intention to adopt IRCTC application for railway ticket reservation service: A case study of Goan consumers (India) 
    Castanha, J.; Prabhu, M.; Subhash, K.B.; Indrawati; Pimentel, T.D. (Anais Brasileiros de Estudos Turísticos. 11; 2021; 1-16.)
    Last decade witnessed an increase in usage of internet which led to increase in smartphone usage with various applications developed for making the life of people easy, resulting in dynamic change in the lifestyle of people. ...
  • The effect of social media communication on brand awareness and perceived quality 
    Indrawati; Ardhana, W.; Castanha, J. (Digital Economy for Customer Benefit and Business Fairness. Proc. Int. Conf. on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, 9-10 Oct 2019. Ed. by: Grisna Anggadwita and Erni Martini. 2020; 85-90.)
    The present study aimed to examine the effect of social media communication on brand awareness. The data were collected from 400 valid respondents in Indonesia by using a purposive sampling technique. The data were analyzed ...
  • An empirical study on continuance intention to use mobile payment applications in Goa, India 
    Castanha, J.; Shirodkar, G.; Subhash, K.B.; Indrawati (International Journal of Banking, Risk and Insurance. 10(2); 2022; 27-40.)
    The aim of the study is to examine the factors influencing users' continuance intention to adopt and use mobile payment applications, using the extended UTAUT2 model. The study was carried out using a structured questionnaire, ...
  • Importance - Performance Analysis of Entertainment Industry 
    Castanha, J.; Subhash, K.B.; Chang, L.; Ganef, J.P. (Marketing Management: Innovations and Strategies, Ed by: Muraleedharan, K. P. Broadway Publishing House, Goa. 2017; 15-45.)
    In this paper an attempt was made to assess the service quality aspects of the Indian entertainment industry among the customers of Direct to Home (DTH) and Cable Television Services (CTS) in the state of Goa. Result ...
  • Importance - performance analysis of telecommunication industry 
    Gaonkar, D.N.; Castanha, J.; Subhash, K.B.; Chang, L.; Chen, R. (Proc. of the 6. Int. Seminar and Conf. on Learning Organisation (ISCLO-2018), Ed. by: Puspita Kencana Sari, Dini Wahjoe Hapsari, Grisna Anggadwita and Erni Martini. Telkom University, Bandung, Indonesia. 2018; 29-43.)
    Customer satisfaction helps to retain the customer which leads to success of the business. In this paper, attempt was made to measure the satisfaction level of the customers using services provided by the mobile network ...
  • Paradoxes of customer satisfaction in telecommunication industry in Goa, India 
    Subhash, K.B.; Naik-Gaonkar, D.; Castanha, J.; Chang, L-C.; Chen, R.F. (International Journal of Learning and Change. 13(3); 2021; 264-288.)
    Telecommunication industry in Goa is a classic example of customer dissatisfaction with respect to the services offered by the mobile service providers having little substantive evidence to support. This study measures the ...
  • Paradoxes of healthcare in Goa 
    Gaunekar, D.; Subhash, K.B.; Castanha, J.; Indrawati (Digital Economy for Customer Benefit and Business Fairness. Proc. Int. Conf. on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, 9-10 Oct 2019. Ed. by: Grisna Anggadwita and Erni Martini. Routledge. 2020; 71-77.)
    The study aimed to assess the satisfaction level of patients with respect to healthcare services provided by public and private hospitals. The result of the Importance Performance Analysis (IPA) revealed that in general, ...
  • A study on behaviour intention towards adoption of navigation apps by travellers: The UTAUT2 perspective 
    Castanha, J.; Gurav, P.; Subhash, K.B.; Indrawati (International Journal of Hospitality and Tourism Systems. 16(1); 2023; 34-42.)
    The purpose of the study is to examine traveller's behaviour intention towards technology adoption with respect to using mobile navigation apps by using the UTAUT2 framework. In order to validate and confirm the proposed ...
  • What constitutes brand loyalty in e-tailing? 
    Carrasco, M.; Talkar, N.; Pillai, K.B.; Castanha, J.; Indrawati (Digital Economy for Customer Benefit and Business Fairness. Proc. Int. Conf. on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, 9-10 Oct 2019. Ed. by: Grisna Anggadwita and Erni Martini. Routledge. 2020; 78-84.)
    Bringing customers close to e-web stores using appropriate technology leads to brand loyalty, but only if the factors influencing brand loyalty in e-tail industry are known. The present study identified nine factors ...
  • What influences consumer behavior toward information and communication technology applications: A systematic literature review of UTAUT2 model 
    Castanha, J.; Subhash, K.B.; Indrawati (ICT Systems and Sustainability: Proceedings of ICT4SD 2020. Ed. by: Milan Tuba, Shyam Akashe, Amit Joshi. 1; 2020; 317-327.)
    Success of any Information and Communication Technology (ICT) application, whether developed for industrial or individual use, depends on the level of acceptance by the consumers and usage of the same on a regular base in ...
  • What lies beneath: The untapped potential of retail marketing using online platform - A case study of Goa, India 
    Gadekar, S.; Subhash, K.B.; Castanha, J.; Indrawati; Chen, R.F. (3D... IBA Journal of Management and Leadership. 12(1); 2020; 66-78.)
    The purpose of the study was to investigate customer's perception towards the online shopping in Goa where entire work is broekn in to three main issues, namely, identifying who the customers are, what motivates / influences ...

Search IR


Advanced Search

Browse

My Account