IR @ Goa University

Browsing Goa Business School by Author "Chang, L-C."

Browsing Goa Business School by Author "Chang, L-C."

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  • An examination of factors influencing residents' perception of the impacts of tourism in Goa 
    D'Mello, C.; Chang, L-C.; Kamat, K.; Scaglione, M.; Weiermair, K.; Subhash, K.B. (International Journal of Tourism and Hospitality Systems. 8(2); 2015; 1-11.)
    To strategically utilize resources to minimize the negative impacts of tourism and increasing the social support for tourism development, the present study examined the residents of the State of Goa by using the model ...
  • Impact of celebrity endorsement on consumer buying behaviour in the state of Goa 
    Gauns, K.K.; Subhash, K.B.; Kamat, K.; Chen, R.F.; Chang, L-C. (IIM Kozhikode Society & Management Review. 7(1); 2018; 45-58.)
    Celebrities have been involved in endorsing various activities since the eighteenth century. This article focuses on five aspects: to examine the present status of literature available on the effect of celebrity endorsement ...
  • Paradoxes of customer satisfaction in telecommunication industry in Goa, India 
    Subhash, K.B.; Naik-Gaonkar, D.; Castanha, J.; Chang, L-C.; Chen, R.F. (International Journal of Learning and Change. 13(3); 2021; 264-288.)
    Telecommunication industry in Goa is a classic example of customer dissatisfaction with respect to the services offered by the mobile service providers having little substantive evidence to support. This study measures the ...

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