IR @ Goa University

Browsing Goa Business School by Author "Ferrao-Fernandes, A.R."

Browsing Goa Business School by Author "Ferrao-Fernandes, A.R."

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  • Noronha, S.M.; Ferrao-Fernandes, A.R. (Research in Management and Technology, Ed. By: Aneet and Ramanjeet Singh. Deep and Deep Publications Pvt. Ltd., New Delhi. 2008; 412-428.)
    There are contrasting views on consumer goods style of marketing for the pharma products, the impact of new drugs on the overall health of society, and specific ethical concerns related to marketing. The paper evaluates ...
  • Ferrao-Fernandes, A.R.; Noronha, S.M. (Goan Economy: An Analysis of Select Issues. Ed. By: S.M. Noronha. Broadway Publishers and Distributors, Panaji, Goa. 2014; 148-166.)
    The small state of Goa, one of the major tourist destinations in India, is also a major pharmaceutical producer in the country with an annual production of over Rs. 2000 crore. Goa caters to nearly 12 per cent of the ...

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