IR @ Goa University

Browsing Goa Business School by Author "Ferrao-Fernandes, A.R."

Browsing Goa Business School by Author "Ferrao-Fernandes, A.R."

Sort by: Order: Results:

  • An assessment of market orientation of pharmaceutical companies registered in Goa 
    Noronha, S.M.; Ferrao-Fernandes, A.R. (Research in Management and Technology, Ed. By: Aneet and Ramanjeet Singh. Deep and Deep Publications Pvt. Ltd., New Delhi. 2008; 412-428.)
    There are contrasting views on consumer goods style of marketing for the pharma products, the impact of new drugs on the overall health of society, and specific ethical concerns related to marketing. The paper evaluates ...
  • Product profile and market analysis of the pharmaceutical companies registered in Goa 
    Ferrao-Fernandes, A.R.; Noronha, S.M. (Goan Economy: An Analysis of Select Issues. Ed. By: S.M. Noronha. Broadway Publishers and Distributors, Panaji, Goa. 2014; 148-166.)
    The small state of Goa, one of the major tourist destinations in India, is also a major pharmaceutical producer in the country with an annual production of over Rs. 2000 crore. Goa caters to nearly 12 per cent of the ...

Search IR


Advanced Search

Browse

My Account