Dhume, P.; Naik, D.
(ELK Asia Pacific Journal of Marketing and Retail Management. 9(4); 2018; ArticleID_EAPJMRM-2018-V-9-4-3-.)
Advertisement is an important element in the promotion of a product. Advertising is a form of pmass communication (verbal and non-verbal) of information. Advertising is not only concerned pwith promoting the products but ...