Carrasco, M.; Talkar, N.; Pillai, K.B.; Castanha, J.; Indrawati
(Digital Economy for Customer Benefit and Business Fairness. Proc. Int. Conf. on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, 9-10 Oct 2019. Ed. by: Grisna Anggadwita and Erni Martini. Routledge. 2020; 78-84.)
Bringing customers close to e-web stores using appropriate technology leads to brand loyalty, but only if the factors influencing brand loyalty in e-tail industry are known. The present study identified nine factors ...