Browsing Goa Business School by Author "Quintal, S.S."

Now showing items 1-2 of 2

Customer Delight: A Conceptual Framework

Quintal, S.S.; Reddy, Y.V. (Amity Journal of Marketing. 2(1); 2017; 36-48.)

Making customers happy should be retailers’ first priority. The concept about the satisfaction and delight is made clear in this paper through different models and theories. Neither one should get confused with satisfy and ...
E-WOM : Online customer reviews on premium casual dining restaurants in Goa

Quintal, S.S.; Reddy, Y.V. (The Indian Journal of Commerce. 76(2); 2023; 106-122.)

As the restaurant industry is flourishing daily, people need help selecting the best available option. With the mounting use of social media and Online Consumer Review platforms, it is easier for prospective customers ...

Now showing items 1-2 of 2

Search IR