IR @ Goa University

Browsing Goa Business School by Author "Sankaranarayanan, K.G."

Browsing Goa Business School by Author "Sankaranarayanan, K.G."

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  • Consumer satisfaction in retail stores: Theory and implications 
    Justin Paul, J.; Sankaranarayanan, K.G.; Mekoth, N. (International Journal of Consumer Studies. 40(6); 2016; 635-642.)
    The substitution of small retail stores by the large stores has been a topic of debate among academics, practitioners, retailers and general public, especially in the context of foreign firms entering emerging markets such ...
  • Economic Reforms in China: What Lessons for India? 
    Sudarsan, P.K.; Sankaranarayanan, K.G. (Artha: Journal of Social Sciences. 2; 2003; 20-31.)
    China started its market oriented reform process in 1978. Reforms have covered all major sectors of the economy including agriculture, industry, finance, international trade and investment. The major characteristics of ...
  • Hospitality and tourism internship programme: Expectation versus reality 
    Lingadkar, P.R.; Sankaranarayanan, K.G. (African Journal of Hospitality, Tourism and Leisure. 12(3); 2023; 911-926.)
    Internship has been recognized as a significant component of hospitality education that will bridge the gap between industry and academia. This study investigated the hospitality student's perception about importance and ...
  • Positioning a second buy: Lessons from nano 
    Sankaranarayanan, K.G.; Mekoth, N. (Radix International Journal of Research in Marketing. 3(5); 2014; 1-12.)
    Brand positioning is finding a vacant space by differentiating from the competitors' products. This position will be normally attractive to a given market segment in terms of the benefits sought, price, or some feature of ...
  • Psychological contract breach and job outcomes: Moderating role of educational qualification 
    Lingadkar, P.R.; Sankaranarayanan, K.G. (The IUP Journal of Organizational Behavior. 22(1); 2023; ArticleID_IJOB040123.)
    The study examines the moderating role of educational qualifications in Psychological Contract Breach (PCB) and job outcomes. Using One-way ANOVA, the study examines the effect of different levels of educational qualifications ...
  • Psychological contract of tourism and hospitality professionals: Gap analysis 
    Lingadkar, P.R.; Sankaranarayanan, K.G. (Journal of Tourism Management Research. 10(2); 2023; 182-199.)
    The purpose of the study is to explore the Psychological Contract of Tourism and Hospitality professional working in India. Using a well-designed and structured questionnaire, data linking pre-joining expectations and ...
  • Role of gender in psychological contract breach and work outcomes: Evidence from the Indian IT sector 
    Lingadkar, P.R.; Sankaranarayanan, K.G. (International Journal of Gender Science and Technology. 15(2); 2023; 193-210.)
    The current study is focused on one of the fastest growing industries in India, namely the IT industry. Gender is an important demographic variable and therefore could potentially be highly influential in relation to ...
  • Segmentation based on attitude: A cultural tourist dichotomy 
    Mekoth, N.; Sankaranarayanan, K.G.; Thomson, A.R. (Anatolia. NYP; 2024; NYP.)
    A segmented approach is more effective in cultural tourism destination marketing. This article segments cultural tourists based on attitude and analyses their differences. The study sample consists of 200 tourists visiting ...
  • Students' expectations and perception towards tourism and hospitality internship program 
    Lingadkar, P.R.; Sankaranarayanan, K.G. (Journal of Law and Sustainable Development. 11(11); 2023; ArticleID_e01612.)
    Objective: The study explored students' expectations and perceptions towards the Tourism and Hospitality Internship program by evaluating the pre-internship expectations and post-internship experience. The significance of ...
  • A Study on Financial Reporting, Performance Measures and Stakeholders’ Perception during Transition to IFRS 
    George, V.J.

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