Goa Business School: Recent submissions

  • Consumers' willingness to pay based on gender, brand reputation and involvement in cause related marketing 
    Pinto, R.; Mekoth, N. (International Journal of Developments in Trade, Commerce and Business. 1(7); 2014; 53-56)
    The study attempts to identify whether there exists significant difference in consumers' behaviour in terms of WTP for high and low involvement products associated with a cause, and whether reputation of the brand would ...
  • Selling services 
    Hegde, S.G.; Mekoth, N. (Indian Journal of Marketing. 26(1); 1997; 15-20)
  • Cafe Coffee Day: Brewing to customer expectations 
    Mekoth, N.; Narayanan, K.G.S.; Barnabas, N. (A Book of Selecteed Cases. 13; 2008; 71-78)
  • Health care cost and patient adherence: An exploratory study 
    Dalvi, V.; Mekoth, N. (BHRUTI: Journal of Business and Finance. 3; 2013; 38-44)
  • A framework for competency based curriculum design for IT courses 
    Pinto, Y. (Proc. Conf. Int. Academy of Technology, Education and Development (IATED) at ICERI, Madrid, Spain, 17-19 Nov 2008 (on CD). ISBN: 978-84-612-5091-2; 2008; 17pp)
    In recent years, universities are constantly facing assaults by certificate and training institutes on their capability to produce high quality graduates who can meet and adapt to the needs of industry. A good curriculum ...
  • Common Property Resources and Collective Action: A Short Review 
    Mukhopadhyay, P. (Dissemination Paper 20. Centre of Excellence in Environmental Economics, Madras School of Economics. 2012; 27pp)
    This paper draws on existing literature to demonstrate that a well-functioning Common Property Resource (CPR) would as efficient as a privately owned resource. In order to do so however there is need for collective action. ...
  • The dimensions of frontline employee adaptability in power sector: A grounded theory approach 
    Sony, M.; Mekoth, N. (International Journal of Energy Sector Management. 8(2); 2014; 240-258.)
    The power sector needs frontline employees (FLEs) who are adaptable to the dynamic and complex business environments. There is yet to be a study that defines FLE adaptability as a lived in experience. The main purpose of ...
  • A study of Indian management styles 
    Gomes, Neville; Nirmala, R. (4. Int. Conf. India at the Cross Roads: The Way Ahead, Indus Business Academy, Greater Noida. LexisNexis (a division of Reed Elsevier India Pvt. Ltd). 2014; 672-679.)
  • Human Resource Management Practices creating High Performance Work-place: Literature Review 
    Nirmala, R.; PankajKumar (Global Advances and Innovation in IT and Management. Ed. By: Bhakar, Bhakar, Paharia, Jaiswal and Pathak. Bloomsbury India. 2014; 352-365.)
    Human resource management has gained strategic importance in corporate, both big and small, and the impact of HR practices on total organisation performance is recognised. Academia and the corporate sectors realised the ...
  • Positioning a second buy: Lessons from nano 
    Sankaranarayanan, K.G.; Mekoth, N. (Radix International Journal of Research in Marketing. 3(5); 2014; 1-12.)
    Brand positioning is finding a vacant space by differentiating from the competitors' products. This position will be normally attractive to a given market segment in terms of the benefits sought, price, or some feature of ...

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