Market orientation: The concept and its development

dc.contributor.author	Mekoth, N.
dc.date.accessioned	2015-06-03T08:12:01Z
dc.date.available	2015-06-03T08:12:01Z
dc.date.issued	2003
dc.identifier.citation	Ushus, Journal of Business Management, Christ College, Bangalore. 2(2); 2003; 1-11	en_US
dc.identifier.uri	http://irgu.unigoa.ac.in/drs/handle/unigoa/1538
dc.description.abstract	Market orientation has been one of the most researched topics in the last decade. It has been found that market orientation leads to better organizational performance. The cornerstone of market orientation concept is customer focus. The development of academic literature in market orientation has paralleled the development of practices in the industries. The development of the concept has passed through distinct evolutionary stages as outlined in the paper. Today the concept is of paramount importance to practitioners and academics alike.
dc.publisher	Christ University, Bangalore	en_US
dc.subject	Management Studies	en_US
dc.title	Market orientation: The concept and its development	en_US
dc.type	Journal article	en_US