Women entrepreneurship culture: An Indian scenario

Abstract

For the growth of the economy and for building up a high quality entrepreneurship, it is indeed essential to nurture the spirit of entrepreneurship. This spirit can be developed by fostering the required culture of entrepreneurship in the society. Entrepreneurship is utmost important for bringing about innovativeness and creating new business. Thus it can play a crucial role in strengthening the overall economic growth. Entrepreneurial ambition and the drive should be manifested into entrepreneurship which can work towards the competitive advantage for the nation. The entrepreneurial culture should be made to flourish through the development of entrepreneurial quality thus leading to entrepreneurial action. Women have been contributing silently towards the development of nation over the years. Traditional Indian society has been undergoing constant changes and women in increasing numbers are entering various fields and earning their due share of recognition in the society. Thus from village to city, large number of women show the inclination towards venturing into entrepreneurship. Thus reflecting a need to foster the entrepreneurship culture. It is already expected that by 2020, 25-30 percent of the entrepreneurial force would be women. The paper attempts to study the present scenario in India with regard to the need for developing entrepreneurial culture among women. The study tries to focus on the institutional support system and the participation of women in business along with considering the role of rural women towards entrepreneurship development.