Impact of various factors on children's fast food consumption in Goa

dc.contributor.author	Radhamani, D.
dc.contributor.author	AnjanaRaju, G.
dc.date.accessioned	2015-12-14T02:43:35Z
dc.date.available	2015-12-14T02:43:35Z
dc.date.issued	2015
dc.identifier.citation	International Journal of Management and Social Science Research Review. 1(16); 2015; 553-556.	en_US
dc.identifier.uri	http://ijmsrr.com/downloads/1311201563.pdf
dc.identifier.uri	http://irgu.unigoa.ac.in/drs/handle/unigoa/4238
dc.description.abstract	The objective of this study is to examine the impact of various factors on consumption of fastfood among children in the age group of 6-12 years. The sample size was 1000 children from various schools in urban and rural areas in the State of Goa. From the study it was found that the influence of various factors was higher in rural areas as compared to urban areas. It was found that product characteristics and convenience are the main factors that influence children towards fast food followed by casual attitude for homemadefood.	en_US
dc.publisher	IJMSRR, Bangalore	en_US
dc.subject	Commerce	en_US
dc.title	Impact of various factors on children's fast food consumption in Goa	en_US
dc.type	Journal article	en_US