Motivational factors influencing women entrepreneurs: An evidence from Goa

Abstract

The focus of paper is on studying the factors of motivation for the women engaged in micro enterprises. The major objective is to analyze the motive behind women entrepreneurs starting their own business. The empirical study is conducted with 11 items of motivation which might have influenced the women entrepreneurs in microenterprises to venture into business. The study is based on primary data and the perception about motivation is measured with the use of LikertScale. The findings reveal that the motivational factors depend on the entrepreneurial factors. However, a motivational boost is required for sustaining the development of the enterprise and managing the same efficiently.