Children's interest in viewing T.V. advertisements: Area, age and gender analysis

dc.contributor.author	Radhamani, D.
dc.contributor.author	AnjanaRaju, G.
dc.date.accessioned	2016-05-12T05:41:20Z
dc.date.available	2016-05-12T05:41:20Z
dc.date.issued	2016
dc.identifier.citation	International Journal of Business and Administration Research Review. 1(1); 2016; 253-258.	en_US
dc.identifier.uri	http://www.ijbarr.com/downloads/1603201643.pdf
dc.identifier.uri	http://irgu.unigoa.ac.in/drs/handle/unigoa/4339
dc.description.abstract	This study was undertaken to analyse children's interest in viewing advertisements. An attempt has been made to find out what are the factors that influence children in watching advertisements, what are the reasons for watching advertisements and what are the types of advertisements that interest children the most. A sample of 1000 children of 6-12 years of age across Goa was selected. It was found that it is music and colour that attracts children in the age group of 6-12 from urban and rural areas to watch advertisements. The two prominent reasons for watching advertisement are its entertaining ability and ability to give product information. The type of advertisements that children love the most are chocolate ads and soft drink ads.	en_US
dc.publisher	SLAA Publications Pvt. Ltd., Bangalore	en_US
dc.subject	Commerce	en_US
dc.title	Children's interest in viewing T.V. advertisements: Area, age and gender analysis	en_US
dc.type	Journal article	en_US