Influence of T.V advertisements on children's food and beverage preferences: A study from Goa

dc.contributor.author	Radhamani, D.
dc.contributor.author	AnjanaRaju, G.
dc.date.accessioned	2016-05-25T02:21:43Z
dc.date.available	2016-05-25T02:21:43Z
dc.date.issued	2015
dc.identifier.citation	Global Journal for Research Analysis. 4(11); 2015; 6-8.	en_US
dc.identifier.uri	http://worldwidejournals.in/ojs/index.php/gjra/article/viewFile/3546/3564
dc.identifier.uri	http://irgu.unigoa.ac.in/drs/handle/unigoa/4357
dc.description.abstract	This study was conducted to examine the influence of T.V advertising on food and beverage preferences of children in urban and rural areas of Goa. A sample of 1000 children of 6-12 years of age across Goa was selected. It was found that children in urban as well as rural areas were influenced by television advertisements and purchased most of the advertised food products. Products of Dominos, McDonald and KFC which were expensive and available only in the city outlets had more demand in urban areas as compared to rural areas.	en_US
dc.publisher	worldwidejournals.in	en_US
dc.subject	Commerce	en_US
dc.title	Influence of T.V advertisements on children's food and beverage preferences: A study from Goa	en_US
dc.type	Journal article	en_US