Effects of Message Framing, Consumer Social Responsibility and Brand Reputation on Customers’ Willingness To Pay in Cause Related Marketing

dc.contributor.advisor	Mekoth, N.
dc.contributor.author	Pinto, R.M.O.
dc.date.accessioned	2017-09-06T09:37:31Z
dc.date.available	2017-09-06T09:37:31Z
dc.date.issued	2016
dc.identifier.uri	http://irgu.unigoa.ac.in/drs/handle/unigoa/4924
dc.language.iso	en	en
dc.publisher	Goa University	en
dc.title	Effects of Message Framing, Consumer Social Responsibility and Brand Reputation on Customers’ Willingness To Pay in Cause Related Marketing	en
dc.type	Thesis	en