Importance - Performance Analysis of Entertainment Industry

Castanha, J.; Subhash, K.B.; Chang, L.; Ganef, J.P.

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dc.contributor.author	Castanha, J.
dc.contributor.author	Subhash, K.B.
dc.contributor.author	Chang, L.
dc.contributor.author	Ganef, J.P.
dc.date.accessioned	2018-07-12T06:59:55Z
dc.date.available	2018-07-12T06:59:55Z
dc.date.issued	2017
dc.identifier.citation	Marketing Management: Innovations and Strategies, Ed by: Muraleedharan, K. P. Broadway Publishing House, Goa. 2017; 15-45.	en_US
dc.identifier.uri	http://irgu.unigoa.ac.in/drs/handle/unigoa/5318
dc.description.abstract	In this paper an attempt was made to assess the service quality aspects of the Indian entertainment industry among the customers of Direct to Home (DTH) and Cable Television Services (CTS) in the state of Goa. Result revealed that only location among the demographic variables is signi?cant for both categories of customers. Majority of the factors (22 out of 40) analysed shows significance when it comes to purchasing of DTH and CTS. Finally all the 23 statements coming under the five dimensions of SERVQUAL showing negative gaps and also significant indicating the low satisfaction level among the DTH and CTS customers. The study reveals very low service quality of the entertainment industry in Goa and needs serious efforts for improving the quality of the services provided before the existing customer base shifts towards another high level quality service provider.	en_US
dc.publisher	Broadway Publishing House, Goa	en_US
dc.subject	Commerce	en_US
dc.title	Importance - Performance Analysis of Entertainment Industry	en_US
dc.type	Book chapter	en_US