Study of consumer behaviour model and goodness of fit in online retail

Abstract

Consumer behavior is a complex and dynamic aspect which keeps on changing from person to person, place to place and even from time to time. The consumer behavior cannot thought to be static and gets influenced with a lot of factors and attributes. Therefore, studying this complex behavior of consumer buying process has of prime importance. During the review of literature, it was found that different consumers of different region have shown different buying behavior. The study undertaken in different time period in the same region also suggested significant changes in the consumer buying behavior and purchase decision making. Therefore, an attempt has been made to study the consumer behavior pertaining to purchase decision making, factors of attraction towards making a purchase and their overall buying behavior, especially on online platforms and to find out deviations, if any between traditional and online shopping in the state of Goa.