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Customer continuance intention toward digital banking application

Show simple item record Indrawati Pradhina, N.P. Subhash, K.B. 2020-03-02T09:05:06Z 2020-03-02T09:05:06Z 2020
dc.identifier.citation Understanding Digital Industry, Proc. of the Conf. on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019) Indonesia, Ed. by: Siska Noviaristanti, Hasni Mohd Hanafi, Donny Trihanondo. 2020; 103-106. en_US
dc.description.abstract Internet banking in Indonesia increased from 150 million transactions in 2012 to 406 million transactions in 2016. The present article examines the digital banking application ABC of Bank ABC of Indonesia to find the factors influencing customers' continuance intention (CI) while using ABC. Results of the analysis using 423 valid respondents identified three main influencing factors, from highest to lowest, as trust (T), habit (H), and price-saving orientation (PSO). The model used can predict the CI of customers toward ABC as the R sup(2) gave a value of 71 percent. Results also revealed that male customers consider trust a more important factor than do female consumers. Bank ABC may use this information in its future marketing strategies for retaining existing customers and attracting potential consumers. en_US
dc.publisher Taylor & Francis en_US
dc.subject Commerce en_US
dc.title Customer continuance intention toward digital banking application en_US
dc.type Conference article en_US

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