External and internal factors of mobile games adoption in Indonesia

Indrawati; Gaffar, M.R.; Subhash, K.B.

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dc.contributor.author	Indrawati
dc.contributor.author	Gaffar, M.R.
dc.contributor.author	Subhash, K.B.
dc.date.accessioned	2020-04-27T06:52:19Z
dc.date.available	2020-04-27T06:52:19Z
dc.date.issued	2020
dc.identifier.citation	Digital Economy for Customer Benefit and Business Fairness. Proc. Int. Conf. on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, 9-10 Oct 2019. Ed. by: Grisna Anggadwita and Erni Martini. Routledge. 2020; 64-70.	en_US
dc.identifier.uri	https://doi.org/10.1201/9781003036173
dc.identifier.uri	http://irgu.unigoa.ac.in/drs/handle/unigoa/6030
dc.description.abstract	Developments in information and communication technology have led to a growth in mobile usage, with mobile games being played by most people. Mobile games have become the biggest contributor to the revenue of the iOS and Google play applications in Indonesia. Gamers mostly play the games developed by foreign industries rather than those developed by local domestic industries, as a result of which in Indonesia usage of local mobile games is very low. Data were collected from 400 respondents to identify the factors that affect users’ behavior in choosing mobile games. The data were analyzed using partial least squares. The results revealed that economic value and social influence factors affect the usage intention of mobile gamers. The identified factors predict 66% of consumer behaviour towards the use of mobile devices for playing games.	en_US
dc.publisher	Routledge	en_US
dc.subject	Commerce	en_US
dc.title	External and internal factors of mobile games adoption in Indonesia	en_US
dc.type	Conference article	en_US