Assessment of technology strategies for sustainable tourism planning

Abstract

Purpose - An essential requirement for tourism planning and policymaking is to review past strategies. The development of future roadmaps depends on a robust strategy validation process. The research analyses the technology strategies in Goa from 1962-2017 and highlights the impact of technology on tourism in Goa. Design/methodology/approach - The paper presents a unique methodology that integrates tourism area life cycle (TALC) and Mintzberg's strategy analysis framework to evaluate strategies at a tourism destination. Findings - The findings show that most technological advancements have taken place during the period 1989-2008. Both deliberate and emergent strategies were identified. Development of technology altered the type of tourism practiced in Goa. The use of internet facilitated the growth of tourism. Research limitations/implications - This study clarifies the styles of public planning for tourism. It provides the foundation for strategic planning process. Practical implications - Effective and efficient use of policy through technology road mapping can aid in co-creating a sustainable tourism destination for the future. Social implications - The strategic evaluation framework can be used in any tourism destinations to identify past strategies and assess its impact on the future. Originality/value - The paper presents a unique methodology that integrates TALC and Mintzberg's strategy analysis framework to evaluate strategies at a tourism destination. The research proposes a strategic evaluation process that recognizes past strategies to validate the strategic analysis process.