IR @ Goa University

What lies beneath: The untapped potential of retail marketing using online platform - A case study of Goa, India

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dc.contributor.author Gadekar, S.
dc.contributor.author Subhash, K.B.
dc.contributor.author Castanha, J.
dc.contributor.author Indrawati
dc.contributor.author Chen, R.F.
dc.date.accessioned 2020-10-13T04:51:19Z
dc.date.available 2020-10-13T04:51:19Z
dc.date.issued 2020
dc.identifier.citation 3D... IBA Journal of Management and Leadership. 12(1); 2020; 66-78. en_US
dc.identifier.uri http://irgu.unigoa.ac.in/drs/handle/unigoa/6233
dc.description.abstract The purpose of the study was to investigate customer's perception towards the online shopping in Goa where entire work is broekn in to three main issues, namely, identifying who the customers are, what motivates / influences the customers, and are the customers happy or not. en_US
dc.publisher Indus Business Academy, Bangalore en_US
dc.subject Commerce en_US
dc.title What lies beneath: The untapped potential of retail marketing using online platform - A case study of Goa, India en_US
dc.type Journal article en_US


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