dc.contributor.author |
Gadekar, S. |
|
dc.contributor.author |
Subhash, K.B. |
|
dc.contributor.author |
Castanha, J. |
|
dc.contributor.author |
Indrawati |
|
dc.contributor.author |
Chen, R.F. |
|
dc.date.accessioned |
2020-10-13T04:51:19Z |
|
dc.date.available |
2020-10-13T04:51:19Z |
|
dc.date.issued |
2020 |
|
dc.identifier.citation |
3D... IBA Journal of Management and Leadership. 12(1); 2020; 66-78. |
en_US |
dc.identifier.uri |
http://irgu.unigoa.ac.in/drs/handle/unigoa/6233 |
|
dc.description.abstract |
The purpose of the study was to investigate customer's perception towards the online shopping in Goa where entire work is broekn in to three main issues, namely, identifying who the customers are, what motivates / influences the customers, and are the customers happy or not. |
en_US |
dc.publisher |
Indus Business Academy, Bangalore |
en_US |
dc.subject |
Commerce |
en_US |
dc.title |
What lies beneath: The untapped potential of retail marketing using online platform - A case study of Goa, India |
en_US |
dc.type |
Journal article |
en_US |