What lies beneath: The untapped potential of retail marketing using online platform - A case study of Goa, India

dc.contributor.author	Gadekar, S.
dc.contributor.author	Subhash, K.B.
dc.contributor.author	Castanha, J.
dc.contributor.author	Indrawati
dc.contributor.author	Chen, R.F.
dc.date.accessioned	2020-10-13T04:51:19Z
dc.date.available	2020-10-13T04:51:19Z
dc.date.issued	2020
dc.identifier.citation	3D... IBA Journal of Management and Leadership. 12(1); 2020; 66-78.	en_US
dc.identifier.uri	http://irgu.unigoa.ac.in/drs/handle/unigoa/6233
dc.description.abstract	The purpose of the study was to investigate customer's perception towards the online shopping in Goa where entire work is broekn in to three main issues, namely, identifying who the customers are, what motivates / influences the customers, and are the customers happy or not.	en_US
dc.publisher	Indus Business Academy, Bangalore	en_US
dc.subject	Commerce	en_US
dc.title	What lies beneath: The untapped potential of retail marketing using online platform - A case study of Goa, India	en_US
dc.type	Journal article	en_US