Abstract:
Located on India's west coast, Goa is a well-established tourism destination with beach as its primary product. Prior to tourism, Goa's economy was sustained by primary occupations like agriculture, fishing, and extracting mineral ores. Fishing is one of the major industries and source of livelihood for the traditional fishing communities. Across Goa, the traditional fishermen celebrate a unique festival locally known as the sangodd in June. This research aims to underscore the novelty and continuity of gendered relations in the context of globalization during the Sangodd festival in coastal village of south Goa. It also focuses on the dynamic relationship between tourism and the commodification of culture in Goa.