Nostalgia, trauma and recovery: A case study of Hazrat Hamza Shah Shrine

Abstract

Religious tourism, as a pillar of spirituality and faith, continues to uplift and encourage believers in times of hardship. However, religious tourism was severely disrupted by the COVID-19 pandemic, which affected many stakeholders at different levels. This study explores the experiences of various stakeholders at the Hazrat Hamza Shah Shrine in Goa over three different time periods: nostalgia (before the pandemic), trauma (during the pandemic), and recovery (following the pandemic). Utilising qualitative data from interviews and social media sentiment analysis (53 posts on Facebook, 185 on Instagram, 64 on YouTube, and 102 on Google Maps), the study has identified a strong emotional bond with the shrine, significant financial difficulties, and a slow rebound in religious travel. Insights into post-pandemic religious tourism management strategies are provided in the study's conclusions.