Exploring the role of authenticity and quality in building memorable dining experiences around ethnic food trucks at tourist destinations

Abstract

This study explores the role of perceived authenticity, core quality, and delivery quality in shaping dining satisfaction and memorable dining experiences at ethnic food trucks. In contrast to elite restaurants, food trucks offer informal yet culturally rich culinary encounters, making them an important part of gastronomic tourism. Grounded in Gestalt Theory and analyzed using Structural Equation Modeling (SEM), the findings indicate that authenticity enhances quality perceptions and satisfaction, which drives memorable experiences. The study highlights that informal settings can deliver meaningful cultural engagement. Implications stress the value of cultural authenticity and quality in food truck operations. Future research could explore cross-cultural and sustainability dimensions.