Sustainable eco-agro tourism: Overcoming operational and financial challenges in peripheral ventures

Abstract

NV Eco Farm, located in the village Panchayat of Kirlapal-Dabal in South Goa, was founded in 2015 by Ms. Smita Patil and her husband, Mr. Mahesh Patil. The 64-acre ancestral property was transformed into an eco-tourism venture that integrated sustainable agricultural practices. The farm offered a range of activities, including cottage stays, backwater cruises, spice plantation tours featuring 125 plant species, cashew fruit extraction, a butterfly park and visits to Nakshatra Garden. Additionally, night camps, treks, and adventure sports catered to a diverse audience. The farm's rustic charm was complemented by eco-conscious measures such as no alcohol, no firecrackers, and restrictions on music, promoting environmental preservation. The venture emphasized sustainable agriculture, utilizing water harvesting, multilayer cropping, biogas, and solar fencing. Employing 28 villagers, NV Eco Farm was deeply integrated into the local community, sourcing materials and training workers in modern farming techniques. Marketing efforts included partnerships with schools, the Goa Tourism Development Corporation, social media, and Airbnb. However, challenges like seasonality, financial sustainability, local employment issues, and conflicts with taxi operators for commissions posed significant hurdles.