Mekoth, N.; Narayan, K.G.S.; Barnabs N.
(Globalisation of Retailing: An Indian Experience, Ed. By: K.G. Sankaranarayan and P.K. Sudarsan. Associated publishers, Ambala Cantt. 2008; 302-316)
Organised retailing has become the mantra of all corporate giants following the success of Walmart. Therefore, almost all retail companies the world over are devising their market expansion strategies to tap the untapped ...