Abstract:
Organised retailing has become the mantra of all corporate giants following the success of Walmart. Therefore, almost all retail companies the world over are devising their market expansion strategies to tap the untapped market potential in the developing and underdeveloped countries. In tune with the global phenomena, India has aim witnessed the growth of many retail chains that cater to the requirements of Indian consumers. One among such fastest growing retail chains is Cafe Coffee Day, This paper is the outcome of study conducted in one of the retail outlets of Cafe Coffee Day.
