Castanha, J.; Subhash, K.B.; Chang, L.; Ganef, J.P.
(Marketing Management: Innovations and Strategies, Ed by: Muraleedharan, K. P. Broadway Publishing House, Goa. 2017; 15-45.)
In this paper an attempt was made to assess the service quality aspects of the Indian entertainment industry among the customers of Direct to Home (DTH) and Cable Television Services (CTS) in the state of Goa. Result ...