Cafe Coffee Day: A case study of a retail chain

dc.contributor.author	Mekoth, N.
dc.contributor.author	Narayan, K.G.S.
dc.contributor.author	Barnabs N.
dc.date.accessioned	2015-06-03T09:57:58Z
dc.date.available	2015-06-03T09:57:58Z
dc.date.issued	2008
dc.identifier.citation	Globalisation of Retailing: An Indian Experience, Ed. By: K.G. Sankaranarayan and P.K. Sudarsan. Associated publishers, Ambala Cantt. 2008; 302-316	en_US
dc.identifier.uri	http://irgu.unigoa.ac.in/drs/handle/unigoa/2168
dc.description.abstract	Organised retailing has become the mantra of all corporate giants following the success of Walmart. Therefore, almost all retail companies the world over are devising their market expansion strategies to tap the untapped market potential in the developing and underdeveloped countries. In tune with the global phenomena, India has aim witnessed the growth of many retail chains that cater to the requirements of Indian consumers. One among such fastest growing retail chains is Cafe Coffee Day, This paper is the outcome of study conducted in one of the retail outlets of Cafe Coffee Day.
dc.subject	Management Studies	en_US
dc.title	Cafe Coffee Day: A case study of a retail chain	en_US
dc.type	Book chapter	en_US