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Cafe Coffee Day: A case study of a retail chain

Show simple item record Mekoth, N. Narayan, K.G.S. Barnabs N. 2015-06-03T09:57:58Z 2015-06-03T09:57:58Z 2008
dc.identifier.citation Globalisation of Retailing: An Indian Experience, Ed. By: K.G. Sankaranarayan and P.K. Sudarsan. Associated publishers, Ambala Cantt. 2008; 302-316 en_US
dc.description.abstract Organised retailing has become the mantra of all corporate giants following the success of Walmart. Therefore, almost all retail companies the world over are devising their market expansion strategies to tap the untapped market potential in the developing and underdeveloped countries. In tune with the global phenomena, India has aim witnessed the growth of many retail chains that cater to the requirements of Indian consumers. One among such fastest growing retail chains is Cafe Coffee Day, This paper is the outcome of study conducted in one of the retail outlets of Cafe Coffee Day.
dc.subject Management Studies en_US
dc.title Cafe Coffee Day: A case study of a retail chain en_US
dc.type Book chapter en_US

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