Abstract:
Investors from Pernem taluka, Goa were studied to find the demographic profile of investors, identify their most preferred investment avenues, study the reasons for investment and analyze the impact of gender, education and income on choice of investment avenues. Study revealed that a majority of the investors in Pernem taluka were male in the age group of 21–30 years. They were scattered across all educational groups with most of them were HSSC holders followed by graduates and least with diploma holders. Many respondents were employed in private jobs, while students were the least. Very few of the respondents in Pernem taluka had annual income above Rs.240000/-. With regards to savings, majority of them saved around Rs 6000/- p.a. very few saved around Rs 24000/-p.a. Many respondents had a family size of 3-5 members. Unmarried investors were in few in the number.
