Abstract:
Manoj Joshi, the central character in this case, is the driving force behind Emerald Lawns. Emerald Lawns' story unfolds in the unique context of Mollem, an emerging market characterized by rich natural resources and abundant biodiversity. Joshi's venture leveraged these factors while adhering to the principles of sustainability. However, after a decade of growth and adaptation, Joshi faces a pivotal decision. He finds himself at a crossroad, questioning whether the resort has strayed from its original vision. This dilemma centers on the challenge of balancing the diverse demands of attracting dedicated birding enthusiasts, who value the resort's focus on niche wildlife experiences, with the needs and expectations of pleasure-seeking tourists. In navigating this complex terrain, Joshi must remain true to his social entrepreneurial values while ensuring the financial sustainability of Emerald Lawns. In this context, the case provides a thought-provoking exploration of organizational management decisions and the dilemmas that can arise in an emerging market, of balancing commercial interests with personal passion for nature.
